I help teams deliver market-leading financial tools and products, turning complex requirements into clear, reliable user experiences.
TRUSTED IN FINTECH
A decade in digital delivery, with a specialism in fintech UX/UI for the last five years. I combine deep craft in money movement with the strategic maturity required to help high-growth startups and mature SMEs launch and scale quickly.
£1bn+
FX trade volume in 18 months
+20%
UX-led revenue uplift
#11
iOS Finance App Store
15,000+
Staff hours automated
WORK
EXPERTISE
Senior product design support for fintech and B2B teams that need strong collaboration, faster delivery, and commercially grounded thinking.
A Decade in London’s Tech Ecosystem
With a proven track record delivering for early-stage startups, SMEs, and Tier-1 banks over 10+ years, I bring a deep understanding of the nuance and regulatory complexity inherent in shipping financial products at both ends of the market.
Agile Squad Delivery Champion
I am a strong advocate for embedding directly into agile squads. I don't work in isolation; I partner closely with PMs and engineers to navigate trade-offs and ensure high-level thinking translates into clear, build-ready outputs.
Fluent in Commercial Strategy
I don’t design in a vacuum. With a prior career in sales and commercial strategy delivering for Fortune 500s (KPMG, ExxonMobil), I ensure my design decisions are rooted in commercial logic. I focus on the metrics that move the needle: adoption, friction, and measurable growth.
Ex-Startup Co-Founder
Having built and shipped my own edtech SaaS product from the ground up, I understand the stakes of early-stage delivery. I bring a founder’s mindset to every squad, balancing long-term vision with the pragmatic, high-velocity execution required to find product-market fit.
Design-to-Code Workflow
NEWI use the latest AI tools (Cursor, Claude, etc) to deliver functional prototypes and front-end outputs. This reduces handover friction and gives engineering a far more robust starting point than static design alone, saving clients significant time and money in development resources.
TESTIMONIALS
“Liam was core to the delivery. He brought clarity to a complex mix of regulatory requirements and leader ideas, translating them into a simple, consistent, and scalable client experience. The results were excellent. I highly recommend him for any senior design role.”
Danny Hill
Director, Lloyds Banking Group
“I hired Liam for over two years to lead product design. He operated well beyond a typical design role, contributing across product and senior client engagements. He has strong commercial instincts, requires very little direction, and delivers under pressure — I would hire him again without hesitation.”
Carl Hasty
CEO, CoBa Technology
FAQs
